Consumer trends and why fashion industries are changing their brand position

There’s been a huge shift in the way consumers demand transparency when it comes to ethical sourced and sustainable fashion. It’s fascinating to see that millennial are paving the way to more openness, consuming less and demanding more eco-friendly manufactured clothing. Fast and wasteful fashion is no more!

When increasingly more people are changing the way they consume and behave, the fashion industry has to advance as well. Therefore we see a shift in how production is changing back to locally produced goods, true sustainability, more focus on fairly paid workers and distributed companies.

The devastating impact on our environment

The use of toxic dyes, pesticides, the tremendous waste of natural resources, farming, harvesting, processing, manufacturing and the transportation for mass production all over the world is really having a devastating impact. The extravagant usage and waste of water that is needed for production is completely irresponsible.

The UNISOT solution can therefore be used to prove and provide honest information, that guarantees that the company is preventing waste and unethical practices, thus enabling customers even more to make sustainable and environmentally friendly choices.

Digital Twins in Blockchain, Big Data and Machine Learning in Fashion

Fashion companies are progressively changing into tech companies. Due to the intrinsic nature of blockchain technology the supply chain will become more transparent. This brings about a whole new level of incentives for companies and how they will do business.

With blockchain technology we can create a link between the physical object and a digital one: a digital twin is created. This link is used to state the origin of the actual product; blocking any attempts of counterfeit or diversion. Each action in the supply chain is recorded and due to the distributed nature of blockchain technology no stored data can be altered, destroyed or diverted. Furthermore, UNISOT’s Digital Twins functionality enables Digital Threads and full product life cycle feedback.

All kinds of exciting technologies are slipping into fashion industry, and apparel companies are progressively changing into tech companies.  Unisot™ applications combined with IoT technologies, Big Data and Machine Learning can make a big change in how the Fashion Industry goes forward – in real time – for each node in the supply chain.


UNISOT is a revolutionary enterprise blockchain service provider built on over 20 years’ experience in enterprise business integrations, aiming to change the future of global Supply Chains.
It emerges from the well established business processes in Enterprise Resource Planning (ERP) systems – such as SAP S/4 HANA, MS Dynamics 365, M3, Oracle, Salesforce, Sage X3 and  IFS.

We enable enterprises of all sizes and all industries to leverage P2P blockchain benefits from within their current systems, making the instant product traceability during its product lifecycle secure and affordable.

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