QR CODES UNLOCK REAL-TIME, VERIFIABLE DATA WITH UNISOT’S DPP

Celebrating this fantastic collaboration! It’s incredibly inspiring to witness how ProfilSport and Nordic Textile are leading the way in both sustainability and transparency in the fashion industry. By integrating UNISOT’s innovative Digital Product Passport (DPP) solution, the Telenor Xtra program is not only enhancing the quality of its products but also empowering consumers like never before. This partnership sets a new benchmark for providing real-time, transparent information about every garment, ensuring that consumers have access to critical details such as material origin, production practices and environmental impact.

One of the most exciting aspects of this collaboration is that the QR code on each garment doesn’t just lead to a static, pre-prepared website. Instead, it links directly to the actual, original data stored on the Enterprise Blockchain, offering dynamic, verifiable information that is continually updated throughout the product’s lifecycle. This gives consumers unprecedented access to live data about the products they purchase, building trust and confidence in the brand while ensuring transparency at every stage.

With the focus on 100% recyclable fabric, this initiative isn’t just about creating high-quality sportswear—it’s about embracing a future where sustainability and accountability are at the forefront of every decision. The ability for consumers to scan a QR code and instantly access a garment’s DPP creates a level of engagement and trust that is unmatched. This transparency encourages informed consumer choices and elevates brand loyalty by aligning with the growing demand for ethical and eco-friendly fashion.

The Telenor Xtra program, powered by ProfilSport and Nordic Textile, is truly setting the stage for the future of fashion. By leveraging the UNISOT Asset Traceability Platform, this collaboration is pushing the boundaries of what is possible in terms of sustainable innovation. It’s exciting to see how these brands are not only meeting regulatory requirements but exceeding expectations by offering a solution that integrates technology, traceability and consumer empowerment.

This is the future of fashion — sustainable, innovative and accountable! We are thrilled to be part of this journey, supporting a movement that prioritizes transparency and paves the way for a more responsible and connected fashion industry.