Today’s consumers are getting more and more conscious and aware of their ecological footprint, and they are demanding detailed information and proof that the products they are buying are sustainable, organic, eco-friendly, and that companies are fair to the workers.
Disasters, war victims and poverty trigger charities to organize yet another event to collect donations from people with a good heart and compassion for those in need. Needless to say that there still is a lot that needs to be done.
There’s been a huge shift in the way consumers demand transparency when it comes to ethical sourced and sustainable fashion. It’s fascinating to see that millennials are paving the way to more openness, consuming less and demanding more eco-friendly manufactured clothing. Fast and wasteful fashion is no more!
‘Organic’, ‘eco-friendly’ and ‘non-gmo’ have become the latest buzzwords - rightfully so - and if your company is selling these products, can you guarantee and prove to your customers that you deliver what you state?