Addressing Greenwashing:
Building Trust Through Transparency with UNISOT Solutions

Greenwashing isn’t always as clear-cut as it seems—at its core, it impacts consumer trust, product branding, and the environment. The reality is that a growing trust deficit affects companies of all sizes. According to the Edelman Trust Barometer, only 48% of the U.S. population trusts businesses, down from 58% just a year ago, with a steady decline over the last decade. This lack of trust often stems from issues such as insufficient transparency, authenticity, and verifiable quality, as well as missing information regarding product origins and potential health impacts.

In today’s world, consumers are becoming increasingly aware of their ecological footprint. They demand detailed, verified proof that the products they buy are sustainable, eco-friendly, and ethically sourced. Without this transparency, companies risk losing customers to competitors who better align with these values.

Avoiding Greenwashing

If your brand positions itself as green, fresh, sustainable or eco-friendly, how can customers be sure your claims are genuine? Trust is built when customers believe your intentions are sincere and that you prioritize giving them value over extracting it from them.

UNISOT provides robust solutions to ensure transparency and authenticity at every step of a product’s journey. We enable businesses to track and verify their products from the initial raw materials to the end consumer, ensuring sustainability, ethical practices and waste reduction.

Our platform also provides multiple tools for companies to provide proof and verified information that customers currently require, such as Proof of Authenticity, Product History, Provenance and Transparency, thus becoming a Universal Source of Truth.

UNISOT provides a disruptive, innovative and distributed Enterprise Blockchain Platform that will scale globally. Feel free to contact us if you want to know more about how we can help your company. 

Unmasking Greenwashing

Jessica Welch of the Food Revolution Network addressed the issue:

“Companies of all sizes use greenwashing to trick consumers through creative branding into believing they are choosing healthier and more eco-friendly options.

By using specific phrases, like “all-natural” or “sustainably produced,” and visuals associated with health and nature, companies give the impression they are more environmentally friendly and healthier than they truly are.”