THE SEAFOODCHAIN WEB3 PLATFORM
With SeafoodChain – built on the UNISOT Asset Traceability Platform – we are empowering the seafood and aquaculture industry with pioneering technology and innovative solutions. Our SeafoodChain solution redefines traceability, verification and labeling throughout the entire supply chain. With our Industry Solutions, powered by Blockchain and AI technology, we provide a comprehensive and transparent approach to assist companies in embracing sustainability, complying with regulations, safeguarding the authenticity of seafood products – from cultivation to distribution – and fostering stronger connections with consumers.
SEAFOOD: A VITAL SECTOR
TRUST THROUGH TRACEABILITY
A TRANSPARENT SUPPLY CHAIN
Understanding Seafood
The seafood industry is a fundamental pillar of our society, covering a diverse spectrum of fish, shellfish, macroalgae and marine products. It supports livelihoods, feeds communities and fuels economies. SeafoodChain is designed to embrace these essential values while promoting transparency and compliance throughout the seafood supply chain.
Building Confidence
The seafood industry encounters specific challenges in assuring transparency and traceability of its products. SeafoodChain addresses these issues by recording and securely storing transactions on an unalterable Blockchain ledger. This approach establishes a clear, auditable and tamper-proof record, tracing the complete journey right to the moment the products reach consumers.
Traceability and Transparency
SeafoodChain offers comprehensive traceability and transparency within the seafood supply chain. From the initial catch or aquaculture breeding to the final delivery of products, it enables you to clearly showcase the journey of your seafood items, providing customers with the assurance and peace of mind they value.
SUSTAINABILITY AS A CORNERSTONE
STREAMLINED LABELING FOR ACCURACY
Embrace Sustainability
Join the movement toward a more sustainable and environmentally conscious future. SeafoodChain empowers you to adopt and showcase sustainable fishing or aquaculture practices that minimize the ecological impact. This alignment with eco-aware consumers demonstrates your commitment to a greener seafood industry, resonating with their values and preferences.
Simplified Seafood Labeling
SeafoodChain simplifies the often complex process of seafood labeling by incorporating Blockchain & AI technologies. Our solution guarantees that precise, current labeling information is readily available to fishers, aquaculturists and retailers, fostering uniformity and regulatory adherence.
DATA COLLECTION APP
The UNISOT Data Collection App (DCA) is a user-friendly, mobile web app designed to make field data collection simple and efficient. It enables field workers to easily record a wide range of data, from job tasks to detailed metrics like weight and location.
This functionality is critical across sectors where tracing the lifecycle of products, from raw material sourcing to recycling, is essential. Moreover, the app supports documenting the logistics involved in loading, transportation and delivery of goods, making it an invaluable asset for logistics and supply chain management.
The app is vital for tracking raw materials’ processing and movement, playing a key role in logistics and supply chain management. It’s also useful for managing inventory and reducing waste, enhancing accuracy and efficiency in the field.
FROM SEA TO PLATE
The seafood supply chain can be anything from a fisherman catching fish in the sea, or the DNA history of the fish eggs at a fish hatchery, throughout breeding, feeding, environmental conditions, harvesting, processing, distributing, retailing, preparing, transportation and recycling. The SeafoodChain™ system enables data-capturing and -monitoring from all parts of this supply chain; from a fisherman’s smartphone app or extracting data from fish egg production plant, to automatic IoT sensors, Computer Vision, ERP-Plugins, Big Data Analytics and Machine Learning.
ROE/HATCHERY
Information regarding DNA and environmental conditions about the roe is captured and stored in Smart Digital Twins by the roe producer. The hatchery sequentially continues to add important information such as transfer dates, fertilization data, water PH, nutrition and ecological circumstances, etc.
BREEDING
At breeding facilities information such as the feed brand/quality, environmental conditions, mortality rates and energy consumption is captured and added to the Smart Digital Twins. At the growth facilities information can be captured down to individual fish levels.
HARVEST
Information such as time, locations, batches, weights, vessel id’s, methods, returns, waste, etc. is registered to their corresponding Smart Digital Twins.
PROCESSING
Important information about the received raw biomaterials is useful for the processor to effectively plan and efficiently handle the production. Production plants consecutively add information about time, locations, processes, temperatures, energy consumptions and waste materials to the respective Smart Digital Twins.
DISTRIBUTION
Cold chain management is critical for maintaining quality and value. Information is securely stored in the Smart Digital Twins from for example IoT sensors, Transport Management Systems and Mobile Apps.
RETAIL
The retailer now has access to valuable product information such as Sustainability, Provenance, Quality and Brand information. They can add additional information about their handling of the products such as storage temperatures, processes, energy consumption, waste, etc. This information can be important feedback to the producer as well as the consumers.
CONSUMER
By connecting every single product package with its Smart Digital Twin by a unique QR code or RFID chip, consumers can get detailed, verified information about the Ingredients, Quality, Provenance, Sustainability and Brand for the specific individual package they are about to purchase.
RECYCLING
To close the complete product life cycle, information about recycling, waste management and reuse can be stored in Smart Digital Twins to enable life cycle-traceability, life cycle-management and sustainable reuse of resources and materials.
NAVIGATING SUPPLY CHAIN REGULATIONS
CSDDD – CORPORATE SUSTAINABILITY DUE DILIGENCE DIRECTIVE
UNISOT’s Asset Traceability Platform aids companies in complying with the EU Corporate Sustainability Due Diligence Directive (CSDDD) through its automated solution for mapping supplier networks. This helps ensure business practices meet the directive’s human rights and environmental standards, starting from 2024 to 2026.
EUDR – EU DEFORESTATION REGULATION
UNISOT’s platform helps companies comply with the EU’s Deforestation-free Products Regulation by tracking products from source to market, ensuring they’re not linked to deforestation. It stores detailed origin and compliance data, simplifying due diligence and supporting sustainable practices. This will be effective from December 30, 2024.
CBAM – CARBON BORDER ADJUSTMENT MECHANISM
UNISOT’s Asset Traceability Platform is crucial for EU’s CBAM compliance, providing advanced data collection tools for accurate carbon calculation, real-time reporting and secure integration. It ensures compliance with CBAM’s verification standards, facilitating a smooth transition and preparation for full implementation by 2026. CSRD – Corporate Sustainability Reporting DirectivE UNISOT’s Asset Traceability Platform streamlines CSRD compliance for companies with its secure data collection across the supply chain. It tracks and manages vital ESG data, enhancing transparency and supporting sustainable practices. This system aligns with CSRD requirements, aiding responsible business operations from January 1, 2024.
FDA – The Food Safety Modernization Act (FSMA)
Seafoodchain’s traceability capabilities support companies in meeting the FSMA requirements by offering a comprehensive, transparent and easily accessible record of seafood production, processing and distribution.
EPA Scope 3 GHG Emissions
UNISOT’s Seafoodchain enables companies to track and report on their Scope 3 greenhouse gas emissions throughout the supply chain, helping them to identify areas for improvement and comply with EPA guidelines.
GAP – GFSI
SeafoodChain enhances transparency and trust in the seafood and aquaculture industry. It enables customers to make informed choices by providing verifiable information about product origins, certifications and compliance with industry standards such as Good Agricultural Practices (GAP), Global Food Safety Initiative (GFSI) and ISO 22000.
GS1 GLOBAL STANDARDS
GS1 has developed Global Standard Guidelines to help the adoption of consistent business practices to effectively manage traceability for the seafood industry. SeafoodChain, powered by UNISOT, is a proud partner of GS1 and supports the GDST standards.
GS1 TRACEABILITY GUIDELINES FOR FISH, SEAFOOD AND AQUACULTURE
The increased focus on food safety and consumer awareness raises the need to identify and adopt business practices and standards that will aid the seafood industry’s ability to track and trace and if necessary, recall products throughout the global supply chain. UNISOT supports the GS1 standards that creates a common foundation for businesses by uniquely identifying, accurately capturing and automatically sharing vital information about products, locations and assets.
GDST – GLOBAL DIALOGUE ON SEAFOOD TRACEABILITY
SeafoodChain supports the GDST standards enabling interoperability as well as increase predictability. GDST is built as an extension of the international traceability standard GS1 EPCIS that allows companies to integrate with GS1-based systems. The standards are adapted to facilitate regulatory compliance with import controls such as the US Seafood Import Monitoring Program and the EU IUU Regulation. GDST is identifying the minimum data elements that need to be documented and transmitted within GDST-compliant seafood supply chains.
THE DIGITAL PRODUCT PASSPORT
The Digital Product Passport (DPP) is designed to comply with both EU and US regulations, such as Traceability (EC 1781/2006), Farm-to-Fork (EC 178/2002), The Food Safety Modernization Act (FSMA), and Country of Origin Labeling (COOL). These regulations underscore the critical role of traceability in food safety. The DPP ensures that all stakeholders in the supply chain, from the farmer’s soil to the consumer’s microbiome, have access to relevant product information. It also includes the necessary data attributes for tracking any substances of concern throughout the product’s lifecycle. This alignment with EU regulations and adherence to the principles of the General Food Law Regulation ensures comprehensive food safety and transparency.
The Digital Product Passport’s content is dependent on the specific product and its category, encompassing a variety of information such as:
- Origin: Where and how the product was made.
- Manufacturing details: Information on the production process.
- Distribution and delivery: How the product reaches consumers.
- Usage guidelines: Instructions and best practices for using the product.
- Recycling processes: Ways to recycle or dispose of the product responsibly.
This information is supported by a detailed set of data that traces the product’s lifecycle. The significance of this passport includes:
- Telling the story of the product and its components’ journey.
- Offering insights into the product’s origins, enhancing transparency.
- Assuring environmental integrity to prevent greenwashing.
- Facilitating a move towards a circular economy, focusing on the longevity, recyclability and efficiency of materials and methods.
EXTERNAL AND INTERNAL BENEFITS
The Digital Product Passport (DPP) serves two important purposes: external use for customer engagement and internal use for companies to leverage data benefits. Both aspects contribute significantly to transforming business practices, enhancing stakeholder relationships and promoting compliance with regulatory standards, all aligned with broader societal and environmental objectives.
EXTERNAL USE CASES
BRANDING AND MARKETING
This feature enriches the product’s story and appeal by providing detailed narratives, attractive images, and engaging videos. It helps in establishing a strong brand identity and emotional connection with the consumer, enhancing marketing efforts.
VERIFIED PRODUCT DETAILS
A unique ID and QR-code gives access to a wealth of information such as origin, ingredients, journey through the supply chain and sustainability practices. This plays a crucial role in combating counterfeit products. Consumers can verify the authenticity to ensure they receive genuine products.
PROVABLE DATA
Digitally signed data from verified sources on the blockchain ensures data is provable, with creators held legally accountable. This solidifies data integrity, enables transparent traceability, and upholds the authenticity and legal liability for information entered.
DIRECT FEEDBACK
Creates a direct communication channel for customers to share feedback about their product experiences. This feedback is crucial for businesses to gain insights into consumer preferences and improve their products and services accordingly.
LOYALTY CERTIFICATES
Allows customers to buy loyalty certificates, directly supporting the people involved in the production of the product or contributing to charitable causes. This feature builds a sense of community and goodwill and strengthens customer loyalty to the brand.
CIRCULAR ECONOMY
Encourage eco-friendly responsible behavior by offering incentives for returning packaging materials. This not only promotes recycling but also aligns the brand with sustainability goals and the principles of a circular economy.
INTERNAL USE CASES
TARGETED PRODUCT RECALL
Facilitates rapid identification and tracking of products in the event of a recall, minimizing risk to consumers and reputational damage. The passport’s detailed product history allows for targeted recalls, ensuring only affected products are withdrawn.
COMPLIANCE
Ensures compliance with EU and US regulations by enhancing product traceability, providing accessible and comprehensive product information, and facilitating environmental impact reporting, all of which are key aspects of these regulations.
DATA SHARING
Offers access to critical data sharing across the supply chain, enabling faster, more informed decision-making. Detailed product data helps in responding quickly to market demands, inventory needs and operational changes.
AUDITABILITY
E2E Traceability plays a pivotal role in enhancing the auditability of the seafood supply chain. By providing a secure, transparent, and comprehensive data repository, it enables auditors to effectively verify compliance, assess ethical practices, and ensure responsible sourcing throughout the supply chain.
SOCIAL IMPACT
Demonstrates commitment to social responsibility and responsible products. This transparency supports corporate social responsibility initiatives and aligns with consumer expectations for socially conscious brands.
QUALITY CONTROL
The Digital Product Passport plays a crucial role in quality control. It allows for better collaboration across the supply chain and helps companies to quickly identify and rectify any quality issues, ensuring ambitious standards are consistently met.
E-LIABILITY
UNISOT’s E-liability function (ELI) offers transparent GHG emissions tracking across business supply and distribution chains, refining the current system and reducing inaccuracies and manipulations. Companies measure their direct (Scope 1) emissions, termed “E-liabilities”, in units of various gases like CO2, CH4, N2O and O3. These emissions are allocated to products using traditional accounting techniques. The product’s ‘price’ then reflects both its financial price as well as its environmental price. All these records are securely stored on the Blockchain.
Finally, consumers can view the total emissions associated with a product through the UNISOT Digital Product Passport, aiding in informed purchasing decisions based on a product’s environmental impact.
CHAIN-OF-CUSTODY
UNISOT’s Chain-of-Custody (CoC) function provides secure and transparent traceability. It creates an accurate, timestamped record of each transaction, ensuring real-time visibility of a product’s journey from production to delivery. It involves authenticating each participant in the supply chain and thereby adding layers of accountability and trust. UNISOT’s CoC delivers undeniable proof of a product’s Chain-of-Custody, ensuring its authenticity.
Powered by UNISOT
UNISOT is an Asset Traceability Platform built on over 30 years’ experience in enterprise business integrations, aiming to change the future of global Supply Chains. It emerges from the well-established business processes in Enterprise Resource Planning (ERP) systems – such as SAP, Dynamics 365, M3, Oracle, Salesforce, Sage X3 and IFS.
We enable enterprises of all sizes to leverage P2P blockchain benefits from within their current systems, making the instant product traceability during its product’s life cycle secure and affordable.